1. Blueprinting
• Agree on ambition & vision • Understand starting points • Create tailored blueprints
What we do
The Yalta model - A digital organisation as a service: OaaS
2. Activating
• Focus on core capabilities • Streamline bottlenecks • Equip & empower teams
3. Scaling
• Delegate responsibility • Collaborate & deliver value • Stay true to the vision
4. Improving
• Identify & remove obstacles • Measure, learn & adapt • Improve continuously
VOLVO CONSTRUCTION EQUIPMENT
ENABLING DIGITAL SERVICES
Highly recognized for their yellow excavators, haulers, and loaders, VCE acknowledges the increasing client demand for digital solutions to enhance heavy machinery precision, profitability, and sustainability. VCE is aiming to generate additional revenue from online services while venturing into underexplored sectors, but it faces a shortage of technical resources to achieve this. Yalta is providing technical and organisational expertise, setting up a new capability with experienced development teams, digital product owners and platform specialists. Utilising Yalta's recommended practices we deliver an organisation capable of designing, implementing and launching new products and services in Volvo CE's digital landscape. The new services and dashboards developed by Yalta and VCE are fostering a cultural shift, showcasing the tangible benefits of digital integration and promoting collaboration between digital and traditional business units. Effective product ownership is crucial for prioritizing business objectives and delivering customer-centric solutions accurately. While it's too early to list results, we believe this is strengthening VCE's position as a leader in its industry
SMART
DATA DRIVEN SALES
To target a younger demographic with their electric car series #1 and #3, Smart faced the challenge of building an ecosystem to support their online sales. Following the initial solution's shortcomings, Smart sought out new suppliers, including Yalta, within Technogarden's network. The intervention aimed at streamlining Smart's online sales process by rethinking the systems and integrating records from external sources. Yalta in particular ensured seamless access to data crucial for the cars’ sales, servicing, and maintenance.
POLESTAR
9 MONTHS FROM BLANK SLATE TO SELLING CARS ONLINE
In 2019, as a newly created electric car manufacturer, Polestar had limited time to do the impossible: set-up a comprehensive online ecosystem spanning ~30 countries to handle all customer interactions, from sales to service & aftermarket. Yalta stepped in nine months before the Polestar 2’s launch date, when the company had minimal IT infrastructure and capabilities, and proposed a tech-stack and ways of working that are still in operation at Polestar years later. Together with a tight-knit team of Yalta, Vinngroup, other suppliers and Polestar employees, we swiftly developed a full IT environment that enabled the branded customer experience Polestar was aiming for. Despite challenges such as having to invent the physical flows the online solutions should enable; an exponential team expansion; the compact timeframe; and initial resistance to the choice of technology, the teams successfully delivered 400 micro apps and a complete back-end system in time for launch. Our insights? Prioritize speed to obtain efficiency; employ & trust senior experts to secure speed; and remember that organizational culture eats strategy for breakfast.
VOLVO GROUP
EVOLVING THE DIGITAL APPEARANCE
Volvo Group needed UX expertise to redesign all their websites across multiple business areas, a challenge with many entities and many different stakeholder needs. One of the larger projects within this scope was the launch of the new “Volvo Careers”. User studies showed that Volvo Group delivered a poor experience towards potential candidates, the old career site was outdated and didn’t reflect what kind of company and employer Volvo Group wanted to be perceived as. Yalta led the UX and UI of the project and acted as a link between business areas, development teams and external agencies. The new “Volvo Careers” was a high prioritization project for Volvo and was well received both internally at Volvo and from external users. It was perceived as much clearer, both visually and in terms of content. Data also showed a significant increase in both job applications received and user satisfaction.
VOLVO CARS
BRAND NEW ONLINE B2C SALES
To expand into direct-to-consumer digital sales, Volvo Cars faced the challenge of transitioning from a B2B model to a B2C approach while using a pre-selected e-commerce platform that didn’t accommodate all their needs. Yalta served as the lead architect for digital commerce, finding innovative solutions to deliver a catalog of over 1.5 million customizable products initially deemed too complex for online purchases. The tight cooperation with the system’s supplier made it possible to stretch the platform to its utmost capacity. Another factor contributing to smooth execution was the time and effort spent working closely to and building a common culture with outsourced teams in Slovakia.
STENA RECYCLING
DIGITAL BUSINESS AS USUAL
Stena Recycling, a leading European industrial recycler, wasn't happy with the results of their previous digitalization efforts. They felt like they'd spent a lot without getting the value and effectiveness they were hoping for. Yalta helped Stena prioritize digital initiatives based on customer expectations, developing the minimum internal capabilities needed to match the key needs of their clients. This made it possible to get each new service validated by the market before trying to scale it. Key to this approach were activities to secure internal alignment and promote new ways of cooperating internally. By prioritizing pragmatic, iterative progress, the Digital team was able to efficiently navigate complex decision-making processes, delivering value much faster than with elaborate strategic plans based on untested assumptions. Image source: stenarecycling.com
HUSQVARNA
NEW E-COMMERCE PLATTFORM IN PLACE
Husqvarna had selected a new web platform for their ~30 brands. Implementation was running late, with significantly greater customization needs compared to initial plans. Operating under Avenade’s umbrella, Yalta was brought in to train and coordinate the outsourced Indian development teams. The team delivered expected B2C features, while also addressing Huskvarna Construction’s specific B2B requirements (ad-hoc pricing models etc). The platform and all expected features were successfully launched - even catching up with some of the delay. This project highlighted the importance of analyzing requirements beyond surface-level features when selecting a system. Understanding HOW the platform intends to address client prerequisites helps build realistic budget and time plans that meet needs while avoiding unforeseen costs & delays.
SEMANTIX
EFFICIENCY BOOST WITH SMART PLUG-IN
Semantix provides interpretation and translation services and dialogues with its clients through various CMS platforms. Managing multilingual content and versions through Sitecore required extensive manual handling that plagued efficiency and accuracy. Yalta developed a smart plug-in to streamline the translation process within Sitecore, enabling users to select languages, translation channels, versions, and other options with a simple click, automating communication and storage within the CMS. Yalta collaborated with one of Semantix’ key clients to pilot the solution, securing constructive dialogue and troubleshooting with end-users to refine the offering. Image source: semantix.com
DORMY
OPTIMIZED E-COMMERCE DESIGN
Dormy, a premier golf equipment and clothing retailer, intended to provide its customers an online service equivalent to its physical stores. Dormy decided to redesign their website with interface design and user experience provided by Yalta. The user experience focused on giving the user a first-class experience throughout the entire shopping journey. This was done by designing a user-friendly website where the customer could get all the help needed, for example by using the golf club configurator to find the perfect club for them. The redesign project was successful with a significant increase in both conversion rate and in customer engagement. Image source: dormy.com
TELIA
FASTER BETTER CUSTOMER SERVICE
Telia’s customer service application, “Vårt Telia”, used by all service agents in Sweden and handling over 6 million customer errands per year was in dire need of an update. The old application provided poor user experience and was hindering an efficient issue resolution which meant a decline in customer satisfaction. The users themselves felt that the old system was too complex, difficult to use and messy. Yalta’s UX expertise was brought in to streamline Telia's customer service interface and to improve both speed and efficiency. By using a data-driven approach we could create a balance between the stakeholder and user needs as well as between issue resolution and cross-sell.
ASSA ABLOY
UNLOCKED VALUE IN DIGITAL STRATEGY & ORGANIZATION
Assa Abloy AB, a prominent Swedish conglomerate in lock and access control solutions, had historically focused on hardware and wanted to streamline customer experiences across services and improve operational agility. With our sister company Vinnter, Yalta helped Assa Abloy revamp its digital business model and enhance efficiency. We started by identifying key capabilities needed to align with Assa Abloy's strategic objectives; then proposed an internal organization and way of working that would execute on the business development targets. Despite initial resistance to change and complex organizational dynamics, our tailored approach supported internal alignment, paving the way for accelerated value delivery and improved market responsiveness.
VÄSTTRAFIK
SPEED WITH SMART ARCHITECTURE
Västtrafik, the transportation agency in Västra Götaland, Sweden, upgraded its ticketing app To Go's digital sales platform to a modern architecture, integrating payment systems like Swish & DIBS. Yalta revamped Västtrafik's backend solutions, moving to a modern microservices architecture that improved manageability and efficiency. One notable aspect was the well-balanced gender diversity within the team, contributing to a collaborative and productive culture. Working on an app used daily by many of us was a truly enjoyable experience!